Planning a home fragrance assortment
Think beyond a single scent. A useful brief brings together the buying occasion, product format, vessel direction and information needed to evaluate a sample.
Begin with the setting
A bedside table, a gift shelf and a hospitality space call for different presentation and handling considerations. Name the intended setting before choosing a format.
Create a scent vocabulary
Describe families and references rather than promising exact notes. Include what to avoid as well as what to explore, and evaluate the actual sample before approval.
Keep presentation coherent
Vessel shape, label treatment and outer packaging should work together. Ask for dimensions and packaging specifications so the collection fits the planned display.
Review use and safety information
Request the instructions, warnings and documentation appropriate to the product and destination market. Confirm the final label artwork before production.
Three useful questions.
- Which fragrance formats belong in the assortment?
- What vessel, scent and packaging references should be reviewed?
- What documentation and sample evaluation are required?
This guide supports enquiry planning. Product-specific, safety and market requirements must be checked against the actual goods and applicable requirements.
Keep the brief
in one place.
Use the enquiry form to capture your product direction, quantities, timing and questions in a downloadable draft.
Prepare your sourcing brief